McSame: How to Go After John McCain

In a continuation on the interview Kathy just commented on there’s a video worth sharing from Progressive Media USA:


This is how we go about attacking John McCain. We all know that the faux outrage the right trots out whenever McCain gets attacked is manufactured. The problem though is that John and Jane Q Public might not. Sound bites work, and with the media in love with McCain attacks against his positions will be more critical than ever. Don’t give the right the chance to say we’re “picking on a defenseless elderly war veteran”.

Luckily for the progressive cause David Brock, former conservative investigative reporter, founder of Media Matters, and chair of the Progressive Media USA group is up for the challenge:

Wealthy Democrats are preparing a four-month, $40 million media campaign centered on attacks on Sen. John McCain. And it will be led by David Brock, the former investigative reporter who first gained fame in the 1990s as a right-wing, anti-Clinton journalist.

The planned campaign is the product of a shakeup in the top ranks of the struggling independent Democratic groups. Brock, now best known as the ex-conservative founder of the liberal group Media Matters, last month quietly assumed the chairmanship of what’s expected to be the main vehicle for independent Democratic attacks on McCain, now called Progressive Media USA.


Brock suggested that the group could do the work of a press corps that, he says, has “fallen down on the job” when it comes to McCain.

“A void that might be filled, while the Democrats fight it, out by the press is not going to be filled, because the press is in love with John McCain,” Brock said in an interview at the Regency Hotel in Manhattan. “It’s what McCain is allowed to say without being challenged by facts that will show him to have said something different in the past.”

I’ll echo Steve Benen here:

it’s worth pausing to consider the irony of Brock taking the lead. The Media Matters founder was, in the early 1990s, responsible for scurrilous attacks on Anita Hill and the Clintons, among others, before he began an ideological transformation.

Given the quality of his work, and his willingness to step up when needed, I’m glad Brock’s on our side.

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