The Other Reason Why The Split Screen Killed McCain

The split screen during the debate last night did John McCain no favors.  His reactions during Obama’s responses were grumpy, frustrated, and reinforced the image among the viewers that McCain simply doesn’t have the temperament to be president.

The other reasony why the split screen did McCain no favors was because they make it really easy to cut ads like the following:

httpv://www.youtube.com/watch?v=PluoMotgl2w

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