Gray Lady’s Paywall Will Allow Links from Blogs, Social Media

MediaPost provides details on the New York Times’ upcoming “metered” paywall — and it provides some comfort for bloggers/social media mavens:

[T]he so-called “metered model” will allow readers who are referred from third-party sites such as blogs, social media networks and search engines access to specific content “without triggering the gate, which will preserve NYTimes.com’s significant reach and advertising inventory,” according to [Janet Robinson, president and CEO of The New York Times Co.].

Interesting — appears they have at least a partial (grudging) understanding of how the link economy works, even if they ultimately wish to destroy it.

h/t IWantMedia

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